Our Team of Professionals
Matt Dunlop- Lead Trainer
Matt is a market leader in the areas of Sales, Marketing and Advertising. His primary focus has been on training and implementing sales and marketing techniques within organizations, working directly with CEO's, Marketing Departments and Sales Teams. His techniques have been tried and repeatedly proven to work with high effectiveness. Each project is personal to Matt and each client's success is seen as his own.
Matt has founded and manages four companies- in both Canada and the U.S. He has mastered the various required skills to successfully start, manage and grow each company successfully. He maintains an active role in each company as Proprietor, Lead Strategist, SEO Specialist, Creative Director and Certified Master Trainer. Each of Matt's companies share the same corporate vision, which is to offer clients the most advanced, modern and (when appropriate) the most unique approach to marketing, advertising and sales.
To fulfill his passion to always offer his clients the best advice and skills (professionally and personally), he diligently studies to continuously advance his professional knowledge and skills. He has attained specialized certifications in the areas of: Internet Marketing, Email Marketing, Search Engine Optimization
as well as continuing to expand his skills and abilities as a Certified Master Level Trainer. His skill-set and certifications are unique in his marketplace as he is one of only a small handful of certified experts throughout Ontario.
Trained By Pros - a division of the Mainstream Marketing Corporation, has been serving the community with skills development, personal development and motivational training for groups as well as individuals since 2008. Matt's insistence to offer the best strategies and options in professional and personal skills development is truly what sets both himself and Trained By Pros apart from the competition. His goal is to offer a product and service unlike any other training organization. His energy, desire and proof that everything he touches "turns to gold" has been an absolute asset to each of his companies, his clients and his students.
Matt's professional but relaxed training style makes is easy for his clients to benefit from his 16+ years of hands-on knowledge and experience. His thirst for success and to be an innovator has been the key attribute that attracts people to his training rooms. His motivational attitude and approach makes even the most doubtful of participants realize their full potential.
Matt's Philosophy: Don't compete with your competition....
Expert Advising and Bilingual Facilitation
Our expert advisor and bilingual facilitator is the Assistant Professor of Marketing at the Odette School of Business at the University of Windsor. In 2010, he was named Professor of the Year among all faculty of the University of Windsor. This prestigious honour is added to the numerous pedagogical prizes he has received in his career. His areas of expertise are marketing strategy, consumer behavior, advertising management and decision-making. He has been an active professional workshop facilitator for both industry professionals and students for over 10 years.
He is an internationally recognized expert in the marketing of the film industry and has presented his research across North America and Europe. He is called upon for more than 50 national and local media interviews in television, radio and print for his expertise in the arts and culture industry annually. He is a regular invited commentator on Radio Canada in Windsor, including being featured on Destination Windsor between 2010 and 2011.
Upon invitation, he attented the 83rd and 84th Annual Academy Awards and became a voting member of the Independent Spirit Awards. He covered both events in the national media. He will be returning to the Oscars in 2013 to cover the event nationally for CBC Television & Radio.
He sits on the respective boards of the Windsor International Film Festival, where he also serves as Marketing Director and advises on Programming, and the Windsor Symphony Orchestra.
He has a long history of deep involvement with all communities in which he has lived. He currently collaborates with the various Francophone and Anglophone school boards in the Windsor-Essex, numerous not-for-profit community organizations in addition to the City of Windsor on multiple projects and mandates surrounding youth mobilization, messaging and community stewardship.
This member of our team has brought tremendous value to the Trained By Pros by offering his services in conducting training for our clients who have indicated their needs and requests for French training. He is able to recognize the need for specific dialects and customized approaches in the unique aspects of bilingual facilitating. He guarantees a premium, fluent experience through his comfort with the French language and takes pride in sharing his expertise along with his passion.
Accounts Payable and Receivable Training
Microsoft Software Training